"Launch Smarter, Build Freedom, Live on your Terms."

Master digital business, automation, and affiliate marketing to create scalable, passive income online.

From the Founder

"Building a business isn’t just about income — it’s about evolution.
At Passive Launch Lab, we help you master the digital tools, systems, and mindset to create sustainable freedom online. This isn’t about hustle; it’s about alignment — where strategy meets purpose and your growth becomes the launchpad for everything you’ve ever wanted to build.

Freedom isn’t found. It’s created — one intentional step at a time.”
— Chantelle Slee, Founder of Passive Launch Lab

Services

Strategic Brand, Launch & Digital Services

Strategy-led services designed to clarify your brand, strengthen your positioning, and build scalable digital systems — without burnout or unnecessary complexity.

Brand Strategy & Market Positioning

Strategic clarity around your brand, niche, and positioning — so your messaging, content, and marketing decisions finally make sense.

Explore Service

Brand Kit &

Digital Identity

A cohesive brand foundation aligning visuals, tone, and messaging across platforms — built for consistency and real-world use.

Explore Service

Launch Strategy &

Business Growth

Strategic guidance for launching, relaunching, or refining an offer — with clear structure, prioritisation, and a sustainable path to growth.

Explore Service

Strategic Social Media Marketing Plan

A strategy-first content and visibility plan designed to increase alignment, consistency, and growth — without daily posting pressure.

Explore Service

Digital Marketing Training

Education-led training for founders who want to understand digital and social media strategy — so they can implement confidently without guesswork.

Explore Service

All services are strategy-led, fixed-scope, and designed for founders working primarily across New Zealand and Australia.

Client Results

★ ★ ★ ★ ★

“Passive Launch Lab helped bring The Pet Exec to life as a professional, scalable online business. The strategy, structure, and systems put in place made the entire process seamless and gave me complete confidence moving forward.”

Helena Ellison

Founder & Owner

★ ★ ★ ★ ★

“Passive Launch Lab made the process of stepping into the digital space feel clear and manageable. The guidance, structure, and attention to detail gave me confidence in how my art is presented and shared. I’m excited about what’s next.”

Jennifer Panther

Realist Fine Artist

★ ★ ★ ★ ★

Passive Launch Lab gave us clarity, structure, and a clear digital direction when we needed it most. Chantelle helped us simplify our systems, refine our messaging, and build a foundation that actually supports growth. Everything felt strategic, intentional, and designed for long-term success — not quick fixes.

Vanessa Wyatt

Owner Operator

★ ★ ★ ★ ★

We partnered with Passive Launch Lab and haven't looked back. Chantelle helped us step back, reassess, and rebuild our digital strategy with purpose. We now have stronger positioning, clearer direction, and systems that support how we want to grow — without overwhelm. The guidance was strategic, practical, and easy to implement.

Palate Profit

Founder & Owner

Digital Products & on-Demand Programs

Self-paced programs and digital systems to build, launch, and scale online income.

The Passive Launch Lab Stan Store is home to our on-demand digital products, programs, and partner-recommended systems — designed to support founders at every stage of their online business journey.

Inside, you’ll find foundational business and digital marketing education, social media and monetisation systems, affiliate-driven income opportunities, and practical guides to help you grow visibility, confidence, and sustainable online income — all delivered in a self-paced, accessible format.

Whether you’re starting from scratch or expanding existing offers, these programs are designed to work alongside our strategy-led services and give you tools you can implement in your own time.